Eye candy for eccentric spirits: that’s Huma, the latest pick from our Frame Catchers. The brand turns eyewear into “accessorizable accessories”, as its creator Federica Moretta likes to say.
The Italian designer comes up with the idea after gaining noteworthy experience in fashion: she studies at IED in Milan and at the School of Visual Arts in New York, collaborates with Borsalino, Jil Sander and MSGM, and works on prestigious catwalks and advertising sets in and outside Italy.
Then her creative path takes a crucial turn.
In 2017 Federica designs an everchanging eyewear collection in which frames interact with a variety of accessories. She sketches necklaces, earrings, chains, and many other pendants, all meant to hang on to temples; the add-ons dangle on that U-shaped carved detail that will inspire Huma’s logo.
All charms are interchangeable: pearls, crystals, rat tails, and chokers can be endlessly mixed and matched for exponential self-expression.
Huma frames impose themselves with their presence. They are made in Veneto, Italy, in the heart of the eyewear district; the glasses are boldly shaped from sheets of Mazzucchelli acetate, colored in tints that aspire to become the ultimate neutrals.
Our first selection is Blue, which amplifies and softens the vision of the old-school rectangular frame.
Then comes Cami, a wide-winged butterfly with ultra-flat lenses.
Tojo follows along with its retro-futuristic attitude.
Last but not least, there’s Dug, round and unsuspected like a first lady of the nineties pondering to sneak in at a rave party.
But the Huma show truly starts when the accessories come on stage. New theatrical and striking collections are handmade in Marche from one season to the other; natural-born chameleons can use them to interpret a range of different roles, by alternating charms on a frame as if they were props, or trying the effect a single decoration on different shapes and colors.
Our Frame Catchers had fun experimenting. They started by pairing pearls and Swarovski details with total black.
They added gold, crystals, and attitude to a sober and milky frame.
They tamed the animalier with a bon-ton collar.
And they were struck by the ironic glamour of more classic combinations.
If you never try, you never know. And Huma is definitely fun to try.